Here are a few ways a Realtor can leverage StatsPRO in a direct-mail campaign to boost response rates and capture new leads:
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Personalized Market Snapshot Postcards
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Mail out postcards featuring a miniaturized chart of last month’s market trends for each recipient’s specific neighborhood.
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Include a short URL (e.g. YourNameStats.com/Neighborhood) that takes them to a live, interactive version of that chart powered by StatsPRO.
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QR Codes to Interactive Insights
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Add a prominent QR code that scans directly into your StatsPRO embed, showing up-to-the-minute sales data and price trends.
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A simple call-to-action like “Scan to see today’s market values in your area” encourages engagement and drives web traffic you can track.
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“Unlock Your Home’s Value” Lead Magnet
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Use direct mail to offer a free “Home Value Report” generated by StatsPRO.
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Recipients visit your landing page, enter their address, and get an automated PDF report plus your contact info—so you capture their email and phone.
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Seasonal Trend Alerts
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Send quarterly postcards announcing “Spring Market Preview” or “Winter Sales Wrap” with a teaser chart.
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Invite recipients to subscribe for monthly updates via your StatsPRO embed, keeping your name top-of-mind year-round.
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Geofenced Farm Campaigns
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Narrow your mailing list to a specific subdivision or condo complex, then mail tailored market stats for that micro-market.
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When they scan or visit, you know exactly which farm area is generating interest, so you can follow up with hyper-targeted phone calls or door-knocks.
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By blending print and digital—using StatsPRO’s live embeds, QR codes, and trackable links—you turn a one-off postcard into an ongoing conversation, capture rich lead data, and position yourself as the go-to local market expert.
