Real estate is a complicated business with a demanding amount of information to be on top of each day. To be a top performing Agent in today's marketplace, anything that can make the deluge of information simpler to manage and more digestible for clients is a welcome tool. Sure, most Agents are on board with the idea of providing real estate market trends to their clients, but how is the question. With so much competition for REALTORS® to stand out from the crowd, an Agent's marketing is critical to success. To date, the ability to have styled, responsive and interactive real estate infographics has just not been available to provide to clients.
In today's world people are overloaded and overstimulated. With so much to pay attention to, it means that getting a powerful message out to clients requires more than just plain text or an image on a page. In the last five years, infographics has emerged as the tool to simplify the complicated and present concise information in an appealing way. Making the complex simple increases clarity and understanding. Google Trend numbers show that "infographics" as a searched term has grown by over 800% since 2010.
So if so many people are searching for it, and so many people are buying and selling homes with their REALTORS®, then it just made sense to us to find a better way for REALTORS® to inform clients about the stories the stats are telling. It compliments so well, the fudiciary duty of REALTORS® to inform the consumer about the market they are in, in a way that is easily consumable. Welcome StatsPRO Stats That Stick.
Here are the Top 10 Reasons to Embrace Infographics in your Real Estate Business Today
1. What You Want to Say to Your Client is Only As Good As Your Ability To Share It
With the complexity of market trends, there is the need for explanation to ensure that your clients are understanding the right information that will impact their decision to buy, sell or wait in the marketplace. If REALTORS® do not have infographic tools to easily convey this information to clients, the message can sometimes be completely lost. Leaving the client confused, overwhelmed and anything but confident in their next step.
2. Client Prefers PDF Market Trend Reports? Digital Can Go Places a PDF Cannot.
The versatility of online infographics just cannot be beat. Sure, a PDF report is a tangeable piece of paper in your hand but it can't resize larger for those who have a hard time with small numbers. It can't be interactive to highlight data points and deactivate others. And it remains just as static when we see a flat image of an infographic on a computer screen. StatsPRO specializes in infographics that are useable. That highlight data when you touch them on a screen, that you can tuck into almost any marketing funnel and look sharp, crisp and easy to understand.
3. People Area Visual Creatures
Most people are visual learners. When faced with a complicated table of tiny numbers, most people's eyes glaze over with exhaustion at having to digest the meaning behind the numbers. When people are able to interact with infographic elastic effects in real time, it's proven they will engage more often and stay longer to consider the information they are viewing.
4. Gives Clarity to the Overall View
Rather than a client getting stuck on one number or another, with interactive chart style infographics, people can easily see the lines, bars and graphs as they represent values in shapes that are easier to view. Instantly educating the client if the sale of homes in their area is trending up with a sharp line heading the right direction, or a cooling off period that will equally matter to them. Whatever the story the stats will tell, they will visually see it, fast!
5. Reinforces Professionalism and Authority of the REALTOR®
REALTORS® work so hard to ensure that they are professionally trained, educated throughout the process with ongoing professional development. They ensure their websites are powerful information portals for their clients. They ensure absolutely everything about their service is top notch. It is clear that the market trends an Agent provides their client should be equally as professional. To provide the best infographic market trends professionally available to their clients enhances the authority and professionalism of the REALTOR®.
6. Establishes Brand Awareness
Looking to raise your profile, or expand into a new farm market area? Certainly powerful infographics positioned in any marketing campaign will get the job done. The best way to dominate a market is to raise your own visibility as an Agent, and what better way to do that than featuring live and interactive market trends that simply have not yet been seen in the industry.
7. Can Make Difficult News Easier to Digest
When the market isn't going the clients way, it can be easier for them to understand the factors at play that are impacting their position in the marketplace. While at the same time making sometimes challenging dicussions such as what to price a home at for sale far easier for the Agent to have.
8. Quality Infographics Can Increase Visitor Loyalty
It's a fact. Website visitors will come back to your website again and again when the content is compelling. Website visitors will bookmark your market trends page on your site featuring StatsPRO Stats That Stick and they will come to rely on it. That kind of attraction will be evident in your hits to your pages and your overall website visitors in general.
9. Processed More Quickly in the Brain
People are wired for visuals. Processed almost 60,000 times faster than text, it can take almost twice as long to consider the same information in a text format.
10. Infographics are Powerfully Traffic Generators
Add your StatsPRO Reports to a hidden page on your website, and drive traffic back to the same page. A conversation starter online, referencing a powerful statistic on social media and then offering the link back to your page to see the content is a great strategy to improve website traffic. Increased website traffic is usually one of the things that REALTORS® promote in their listing presentation to qualify their